Beyond the Business Card: Building a Powerful and Memorable Brand in the Legal Profession
In the legal profession, your reputation is more than your résumé—it is your brand. Join three accomplished women attorneys and respected law firm leaders, Krisi Kastl of Kastl Law, P.C., Jennifer King of Kershaw Anderson King, PLLC, and Andrea Cook of Stewart Law Group, Malissa Patel (Moderator) of Vistra Corp, for an engaging discussion on the art and strategy of personal and professional branding for lawyers.
This program will explore why branding matters at every stage of a legal career, from attracting clients and referral sources to establishing credibility and leadership within the profession. The panelists will share practical insights on defining your unique value, developing an authentic professional presence, creating consistency across platforms and communications, and building a reputation that is both memorable and impactful.
Attendees will gain actionable guidance on:
• Understanding the key components of a successful legal brand
• Identifying and communicating what sets you apart
• Aligning personal values with professional visibility
• Leveraging networking, speaking, writing, and social media to strengthen your brand
• Maintaining consistency and credibility as your career evolves
• Building a lasting reputation as an emerging or established woman lawyer
Whether you are launching your career, growing your practice, or looking to elevate your professional profile, this program will provide valuable strategies for creating a brand that reflects who you are and where you want to go.
Join us for an inspiring conversation with three distinguished women leaders in the legal profession and leave with practical tools to build a strong, authentic, and unforgettable brand.
Tuesday, June 30 | 12:00p.m.
Virtual CLE (via Zoom)
1.0 MCLE Credit
REGISTRATION
