Virtual CLE – June 2024

Protecting Creative Innovation in Beauty, Fashion, and Consumer Products: Intellectual Property Strategies for the Modern Entrepreneur

As the industries of beauty, fashion, and consumer goods continue to evolve with technological advancements and shifting consumer preferences, protecting intellectual assets has never been more critical. This CLE presentation aims to equip attorneys with the tools and insights needed to guide entrepreneurs through the complex landscape of intellectual property (IP) law.

During this session, we will explore:

• Key Intellectual Property Considerations: Understanding the essential IP rights involved in the beauty, fashion, and consumer products sectors, including trademarks, copyrights, and patents. We will discuss how to identify which form of protection is appropriate for various types of innovations and designs.
• Strategies for Protection: Detailed strategies for securing IP rights, focusing on practical steps for filing and maintaining trademarks, protecting copyrightable works, and patenting inventions relevant to these industries.
• Enforcement Challenges and Solutions: Insights into the common challenges faced by entrepreneurs in enforcing their IP rights and effective tactics for overcoming these obstacles. We will include case studies that highlight successful enforcement actions and lessons learned.
• Navigating IP in Digital Marketplaces: With the rise of e-commerce, understanding how to manage IP rights online is crucial. This segment will cover issues related to online infringement, strategies for monitoring and protecting IP on digital platforms, and tips for handling IP disputes effectively.
• Emerging Trends in IP Law: A look at the latest legal developments and technological trends impacting IP law in these sectors, such as the influence of AI on product development and marketing.

This session is designed for legal practitioners who wish to deepen their understanding of IP law as it applies to dynamic and rapidly evolving industries. Attendees will gain actionable knowledge that can be directly applied in advising clients, enhancing their practice’s relevance and effectiveness in the burgeoning fields of beauty, fashion, and consumer products.

This presentation will not only broaden the knowledge of attorneys new to this area of law but also refine the skills of seasoned practitioners, ensuring they remain at the forefront of legal and industrial developments.

Wednesday, June 26
12:00-1:00pm
Zoom log-in information will be sent to you prior to the meeting.

1.0 hour MCLE credit

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